GEO-Fencing | Location-Based Advertising
Unlock new opportunities through location to identify consumers and drive in-store traffic and sales.
The Right Person, The Right Place
GEO Fencing | Location-Based Advertising (LBA) uses native GPS-targeting technology to pinpoint the exact consumer location at any given time. Our solution enables our clients to serve location-specific mobile advertisements to the right person at the right place and time to drive in-store traffic and sales.
Impressions Matter
Our LBA solution is a full stack mobile advertising platform from which you can launch your ad campaigns. It supports all standard IAB ad units and its capabilities allow you to display dynamic ads based on a user’s location, proximity, and other data points. With LBA you have access to over 20,000 location aware apps and sites, delivering 40+ billion monthly location verified impressions.
Analytics Platform
Analytics at your fingertips! Fully Transparent - 24/7 access to your own personal reporting dashboard, no more waiting for reports. Includes comprehensive mapping.
GeoFencing
Deliver ads to consumers using geo-fencing around specific locations. You determine how large you want to set the geofence to capture meaningful foot traffic. Only consumers within the defined areas will be served the ads.
GeoRetargeting
GeoRetargeting converts window-shoppers into buyers. Deliver ads to consumers that have frequented specific locations in the past. Real-world retargeting based on actual user behavior.
GeoVideo
We can all agree that there’s no channel quite like video. Its ability to captivate us, create connections, and inspire action is unlike any other format available in advertising. Turn interactions into actions by serving location-aware video ads to the right people at the right time and place.
GeoAudiences
GeoAudiences allows you to use location data to target household and demographic profiles. Reach consumers based on their age, gender, race, income, or lifestyle.
GeoCookie
Where you’ve been reveals a lot about you, your interests, values and passions. GeoCookie targets mobile users based on historical location data allowing marketers to conquest competitors visitors, and re-engage past consumers and visitors.
Foot Traffic Attribution
Foot Traffic Attribution analyzes the impact of mobile advertising campaigns on in-store visits and traffic patterns. Sunrise Digital leverages a smarter, more accurate methodology to collect and analyze location data, allowing our intelligence platform to provide marketers a clear view of how effective they are in driving consumers to store.