April 21: The Day Google Moves Toward Favoring Mobile Sites

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Mobile-Friendly may be your only way to stay ahead of the game according to Google.

 

 

Any business today can tell you how essential Google results can be for their business. Whether it is someone searching on their home computer or searching on their smartphone or tablet, how your high your business ranks on those search results can be the deciding factor between your business and your competition. With this being said, mark April 21st on your calendar.

Starting April 21st, Google is changing their search algorithm to give websites that are mobile-friendly an advantage in mobile searches. This is being done to give users more relevant results when searching on a mobile device. If your site doesn’t meet Google’s mobile-friendly standards, it is going to drop down significantly on search results, regardless of the SEO you have implemented. Here’s the direct quote from Google:

 

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

This change can be contributed directly to the large rise in mobile web browsing over the past few years. It’s being predicted that by 2017 the percentage of US internet traffic on mobile devices will surpass that of desktop traffic.

This shouldn’t be viewed as a bad thing, but as a great opportunity for your business. If your business makes the changes needed to become mobile-friendly, you can overtake your competitors who aren’t complying with the needs of Google.

 The main point to think of is this: Just because you may have a mobile website or a fully optimized website doesn’t necessarily mean that you will be “mobile-friendly” according to Google. To test if your site complies with Google’s requirements, visit Google’s mobile friendly tool at https://www.google.com/webmasters/tools/mobile-friendly/.